Julie Dennis, owner of Jules Boutique on Station Road West couldn’t be more proud of the latest accolade for her beautiful clothing and accessories shop on Oxted’s pretty west side.
Jules Boutique was given the award of Women’s Fashion Boutique of the Year from CorporateLiveWire Global Awards 2022/23, which represent the pinnacle of business achievement, championing the best of businesses in their respective fields.
This has meant such a lot to Jules, who, like any small high street business has had a hard time over the last few years.
“Getting this award after only being in business five years this July, and having had to face so many hurdles with Brexit and then the Covid lockdowns, is a great achievement for me, and I am really thrilled!”
Jules, a former model with a career spanning over 20 years and extensive experience in retail, has always been around fashion, and comes from a family that has owned clothes shops in and around the Sevenoaks area for decades.
Having moved to Chipstead near Sevenoaks a number of years ago, and thinking about setting up her own boutique, she came across Oxted and the shop in the Old Dairy, just as Judie Sherriff, owner of Meldon House & Home was thinking about moving on.
“It was fate really,” says Jules. “I absolutely love Oxted, its pretty buildings, particularly on the West side, the park, the shops, restaurants and cafes, and all this little town has to offer. So when the opportunity came up to take on the lease of this shop, I knew it was right. My landlord is great, and made setting up here easy, and I love the community we have on Station Road West, which is now really coming into its own with more new businesses coming in.”
Jules has built up her business and very loyal customer base, due to her dedicated personal one-to-one service and providing her customers with clothing and accessories labels they can’t get elsewhere. Her hand-made Italian boots are a particular item she is known for.
“It’s all about building up relationships for me,” she says. “My customers want an experience when they come to see me and want to know they are buying something that they’re not going to find other people wearing when they go out!”
Her customers come from all over the place, travelling quite some distance to shop with her and in return, Jules will always go the extra mile, providing little touches that make each trip to see her an absolute pleasure, such as a glass or two of Champagne and popping on their favourite music in the shop as they try on items for weddings, holidays and special occasions.
Jules likes to be able to give her customers something unique and exclusive, and focuses on brands that she personally sources from Italy, France and Spain. She is also shortly taking on a new label from Canada.
Her range of clothing and accessories is always beautiful, perfectly put together and styled with her own flair, bringing a hint of the Mediterranean & French Riviera to Surrey! Her shop is lovely, with exquisite and elegant decor and spans two levels with a sunny Mediterranean style courtyard for customers to enjoy.
Jules believes that fashion and shopping should be personal and make you feel good as well as look good. She likes to say that “the sun always shines in Jules” and indeed one of her clients recently said: “Whenever I come to see you I always leave the shop with a smile”. And you can’t ask for more that.
If you haven’t been in to see her yet, make sure you stop by the boutique and view her latest collections over a chat!
E: HELLO@JULES-BOUTIQUE.CO.UK
A: 30 STATION ROAD WEST,OXTED, SURREY, RH8 9EU
OPENING HOURS: TUESDAY TO SATURDAY 10-5PM. AND BY PERSONAL APPOINTMENT.
